Didi Mudigdo

didi@didi.com.au - (08) 6102 0525 - Victoria Park WA 6100

Part-Time Admin Assistant

Sydney small business owner with 15+ years of all-rounder marketing, IT and bookkeeping experience transitioning into a part-time office admin support role in Perth.

Key qualifiers include:

Electronic Direct Mail (EDM)
Website/blog design and maintenance
Search Engine Optimization (SEO)
Online audio/video
Copywriting
Client communications
Cloud accounting and office apps
Highly numerical and computational tertiary background

Professional Experience

Operations Research Group 1997 - 1999

Business Analyst (Part Time)

Analyzed data and presented data visualizations from major corporations such as BHP, Australia Post and Berri.
Wrote technical manuals for custom Enterprise Resource Planning (ERP) packages in Microsoft .hlp and Word formats, while researching single-source multi-format XML solutions.
Designed and maintained the company website.
Extracted, calculated and presented custom metrics from Microsoft Project using Microsoft Access via ODBC protocols.

CinCin Entertainment 1999 - 2006

Business Owner and Operator (Partnership)

MARKETING

Secured event performances for private and corporate clients including AMP, Westpac, Australian Graduate School of Management (University of NSW), Mercer and Bain & Company.
Achieved No 1 jazz vocals chart ranking on mp3.com.au.
Promoted music events to an EDM list of 300+ people in Sydney.
Planned, designed and coordinated print and online advertising campaigns.
Communicated event logistics with clients via phone, email or personal home visits when required.

Developed a custom mini-ERP system built on FileMaker that tracked client communications, event booking details, invoicing and contractor assignment.
Designed and maintained the company website featuring online audio.
Administered the company domain hosting using cPanel.

DM Productions 2006 - 2011

Business Owner and Operator (Sole Trader)

MARKETING

Secured 3-6 month performance contracts with the exclusive hotel brands Ritz-Carlton, Westin, Intercontinental and Sheraton in Japan, China and Southeast Asia.
Organized and promoted a CD album launch tour schedule in Japan, China, Singapore and Indonesia.
Liaised with the Australian Trade Commission to acquire corporate sponsorship for performances in Japan.
Composed press releases which lead to press coverage in Sydney, Osaka, Guangzhou and Jakarta.
Promoted music events to an EDM list of 800+ people in Sydney, Shanghai, Beijing, Guangzhou, Tokyo and Osaka.
Produced and deployed regular YouTube video content with up to 35,000+ views per video.
Applied video SEO, achieving first-page YouTube search results for ‘jazz vocals’.
Created and administered Facebook Groups and Business Pages for Didi Mudigdo, Jazz in Guangzhou and Sydney Jazz Open Mic.

Designed and maintained the company website and blog using WordPress embedded into RapidWeaver using custom PHP code.
Maintained a Google Apps account installed on the didi.com.au domain.

BOOKKEEPING

Developed a custom invoicing and expense tracking system on FileMaker Pro.

Peachy Sounds 2011 - present

Business Owner and Operator (Partnership)

MARKETING

Designed and maintained a WordPress blog of curated images, audio and video from event performances.
Applied SEO, achieving top Google search results for ‘Perth roving duo’.
Transitioned from manual EDM events promotion to using MailChimp.
Ran Pay-Per-Click (PPC) campaigns on Facebook and Google AdWords.
Promoted community arts music workshops using traditional media: classifieds, community noticeboards and leaflets.

Designed and maintained a music teaching website built on Jekyll/GitHub.
Maintained a Google Apps account installed on the peachysounds.com domain.
Maintained a Microsoft Office 365 account installed on the polkadotandmoonbeam.com.au domain.
Wrote a Python script to convert Microsoft Excel (.xls) bank transactions into Quicken Interchange Format (.qif).

BOOKKEEPING

Maintained company accounts on the cloud using Wave Accounting.

Formal Education

Sydney Conservatorium of Music
Associate Diploma of Jazz Studies 1997

University of NSW
Master of Science (Mathematics) 1996
Australian Postgraduate Award Scholarship

University of NSW
Bachelor of Science (Mathematics) 1992
First Class Honours

Short Courses

Introduction to Marketing Coursera/University of Pennsylvania
Simply Selling Workers’ Educational Association
Telephone Techniques Workers’ Educational Association
Bookkeeping 1 Certificate London Chamber of Commerce and Industry
Accounting for Non-Accountants Workers’ Educational Association
Graphic Design Eastern Suburbs Evening College
Python for Everybody Coursera/University of Michigan
Java Programming and Software Engineering Fundamentals Coursera/Duke University

University Extracurricular Activities

Secretary/Treasurer, University of NSW Music Society
Music Director, NSW University Theatre Society
Baritone, University of NSW Collegium Musicum Choir
Pianist, University of NSW Jazz Big Band
Bassist, University of NSW Law/Medicine Faculty Revues